Design Requirements
Note: Black & Tan does not segregate ads by breed or ad type (i.e., there is no "ETT advertising section", "TMT advertising section", etc.). Nor are we able to offer ad placement near specific content at this time.
Covers and Preferred Pages
B&T Designed Ads
How do design services work? It's easy! Once you book your ad, our Advertising Coordinator will contact you to discuss your ad needs. Here are a few things to keep in mind:
No Design Services
If you choose to use an outside designer or to do your design yourself, the following information will be helpul:
Covers and Preferred Pages
- Covers and preferred page ads are available on a first come-first serve basis and should be booked early.
- Covers photos should feature the dog only and design/layout must be completed by our head designer.
B&T Designed Ads
How do design services work? It's easy! Once you book your ad, our Advertising Coordinator will contact you to discuss your ad needs. Here are a few things to keep in mind:
- We want to design an ad you love, so if you have examples of styles, fonts or colours, gather them together so they can be easily shared with our designer.
- Think about what you want your ad to say. Remember, the old adage "less is more" works best for advertising. Be sure to provide sources and dates for any rankings you cite (i.e., Canine Chronicle, May 2011). When choosing to differentiate by sex,
ads should state #X "Male", "Female" or "Bitch" not #X "Dog".
- Photo(s) of your dog will need to be scanned at 300 dpi or greater and saved in JPEG, TIFF or BMP format. A high quality image is necessary for optimal viewing. If you have difficulty sending large files, we recommend checking out www.yousendit.com
- If you would like to have a particular photo prominently featured, don't crop it. What may look like empty space in your photo can be helpful to our designer when it comes to placing text or other design elements.
- When choosing photos, remember that our rates are based on a maximum of 5 photos for double page ads, 2 photos for single page ads, and 1 photo for half page ads. Additional photos can be incorporated at a rate of $5.00 per photo.
- Prices listed for advertisements designed by B&T include design fees and entitle you to one revision. Layout/design fees will apply to ads requiring additional design work including photo touch-ups, removal of leads or backgrounds, custom graphics or more than one revision.
No Design Services
If you choose to use an outside designer or to do your design yourself, the following information will be helpul:
- All ads must be submitted as hi-resolution (300 dpi or greater) PDF or JPF files.
- Page dimensions for all ads are 7.5" (width) x 9.0" (height), no margins required.
- All rankings must be attributed to a source and date. When choosing to differentiate by sex, ads should state #X "Male", "Female" or "Bitch" not #X "Dog".
- Be sure to include the name of your breed and your country!
- Black & Tan reserves the right to approve all ads designed by 3rd parties in order to maintain the high quality of our publication.